TwinCity Truck Centre
Everything a truck dealership should be & more!
Project Overview
The Foundation
Project Overview
TwinCity Truck Centre is a leading Kenworth & DAF dealership in New South Wales, known for providing a wide range of high-quality trucks and exceptional customer service. Despite an established reputation in the industry, TwinCity Truck Centre wanted to strengthen their brand presence, modernise their marketing efforts, and connect more effectively with both current and prospective customers.
Challenges We Addressed
Understanding the obstacles was the first step toward creating impactful solutions.
Fragmented Brand Identity
TwinCity Truck Centre's existing branding lacked a cohesive look and feel across various touchpoints—print collateral, online channels, and on-site signage.
Outdated Online Presence
Their website did not effectively showcase new and used inventory or provide a smooth user experience for customers browsing trucks, parts, and services.
Limited Digital Reach
While the dealership was well-known locally, they wanted to expand their visibility to a broader audience, particularly in online channels where many potential customers begin their purchasing journey.
Inefficient Customer Communications
TwinCity Truck Centre needed a streamlined way to keep in touch with loyal and potential customers, from service reminders to promotional offers.
Our Strategic Approach
We executed a multi-faceted strategy to tackle each challenge head-on.
Brand Strategy & Identity Refresh
Conducted in-depth market research and stakeholder interviews to clarify TwinCity Truck Centre's unique value proposition.
Marketing Strategy & Positioning
Crafted messaging that underscored quality, reliability, and the dealership's commitment to excellent customer service.
Branding & Design
Created cohesive print and digital assets, including brochures, business cards, on-site signage, and branded merchandise.
Web Development
Built a user-friendly, mobile-responsive website that featured an easy-to-navigate inventory section, service bookings, and clear calls to action.
Video & Photography
Produced high-impact video tours of TwinCity's showroom, highlighting truck features and customer testimonials.
Digital Advertising
Launched targeted Google Ads and social media campaigns to reach potential buyers across NSW and beyond.
Direct Communications (Email & SMS)
Implemented automated email and SMS campaigns, including maintenance reminders, dealership updates, and special promotions.
Measurable Results
The tangible outcomes and improvements achieved through our strategic partnership.
Elevated Brand Visibility
A cohesive brand identity and unified marketing efforts led to greater recognition in both the local market and online channels.
Increased Online Inquiries & Sales Leads
The new website's intuitive design and targeted digital ad campaigns yielded a notable uptick in high-quality leads, ultimately increasing truck sales.
Enhanced Customer Engagement
Improved communication strategies—especially direct email and SMS—led to higher service bookings, positive feedback, and stronger customer loyalty.
Stronger Digital Footprint
Optimised SEO, social media presence, and pay-per-click advertising not only broadened the reach but also established TwinCity Truck Centre as an authority in the trucking industry.
Streamlined User Experience
Visitors could quickly navigate to services, request quotes, and learn more about TwinCity Truck Centre's expertise, supporting higher conversion rates and a smoother customer journey.
Professional Visual Content
High-quality photography and video content enhanced the dealership's online presence, making it more engaging and visually appealing to potential customers.
More Success Stories
Killen Trucking Co
Delivering excellence across regional and metropolitan areas
Dawson's Haulage
Powering a Leading Australian Transport Company with a Dynamic Digital Presence
Scholz Bulk Haulage
Uplifting a Family-Owned Transport Business with a Modern Digital Strategy