Cookie Policy
Last updated: 16 June 2025
1. Introduction
Truck Marketing (“we,” “us,” or “our”) uses cookies and similar tracking technologies on our website (www.truckmarketing.com.au) to enhance your browsing experience, analyze site traffic, and understand where our visitors are coming from. This Cookie Policy explains what cookies are, how we use them, and your choices regarding cookies.
2. What Are Cookies?
Cookies are small text files that are placed on your device (computer, tablet, or mobile phone) when you visit a website. They are widely used to make websites work more efficiently, provide a better user experience, and provide information to the site owners.
Cookies can be “persistent” or “session” cookies:
- Persistent cookies: These remain on your device for a set period or until you delete them manually
- Session cookies: These are temporary and are deleted when you close your browser
3. How We Use Cookies
We use cookies for the following purposes:
Essential Cookies
These cookies are necessary for the website to function properly. They enable basic functions like page navigation and access to secure areas of the website.
- Session management
- Security features
- Load balancing
Performance and Analytics Cookies
These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously.
- Google Analytics - tracks page views, user behavior, and traffic sources
- Vercel Analytics - monitors site performance and user experience
- Hotjar - provides heatmaps and session recordings (anonymized)
Functionality Cookies
These cookies enable the website to provide enhanced functionality and personalization.
- Language preferences
- Region settings
- User preferences (e.g., font size, layout choices)
Marketing and Advertising Cookies
These cookies are used to deliver advertisements more relevant to you and your interests.
- Google Ads - for remarketing and conversion tracking
- Facebook Pixel - for social media advertising and analytics
- LinkedIn Insight Tag - for B2B marketing and analytics
- Microsoft Advertising - for search advertising tracking
4. Third-Party Cookies
In addition to our own cookies, we may also use various third-party cookies to report usage statistics of the website and deliver advertisements on and through the website. These third parties include:
- Google: Analytics, Ads, Tag Manager
- Facebook: Social plugins, advertising
- LinkedIn: Professional network integration
- Twitter: Social sharing features
- YouTube: Video embedding
5. Cookie Duration
The length of time a cookie remains on your device depends on its type:
| Cookie Type | Duration |
|---|---|
| Essential cookies | Session or up to 1 year |
| Analytics cookies | Up to 2 years |
| Marketing cookies | Up to 1 year |
| Functionality cookies | Up to 1 year |
6. Your Cookie Choices
You have several options for managing cookies:
Browser Settings
Most web browsers allow you to control cookies through their settings. You can:
- View what cookies are stored on your device
- Delete individual or all cookies
- Block third-party cookies
- Block all cookies (note: this may affect website functionality)
- Set preferences for specific websites
Popular Browser Cookie Settings
Opt-Out Options
You can opt out of specific third-party cookies:
7. Do Not Track Signals
Some browsers offer a “Do Not Track” (DNT) setting that sends a signal to websites requesting not to be tracked. Currently, there is no universal standard for how websites should respond to DNT signals. Our website does not currently respond differently to DNT signals, but we respect your cookie preferences as set in your browser.
8. Impact of Disabling Cookies
Please note that if you disable or refuse cookies:
- Some parts of our website may become inaccessible or not function properly
- You may not be able to access certain secure areas
- Your user experience may be significantly degraded
- You may need to adjust settings each time you visit our website
9. Updates to This Policy
We may update this Cookie Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. The updated policy will be posted on this page with a new “Last updated” date. We encourage you to review this policy periodically to stay informed about our use of cookies.
10. Contact Us
If you have any questions about our use of cookies or this Cookie Policy, please contact us:
Truck Marketing
Email: privacy@truckmarketing.com.au
Phone: 1300 TRUCK MKT
Address: [Your Business Address]
Cookie Consent
By continuing to use our website, you consent to our use of cookies as described in this Cookie Policy. If you do not agree to our use of cookies, please adjust your browser settings or refrain from using our website.