Performance Analytics
Data-Driven Insights to Optimise Your Marketing Investment
How Our Performance Analytics Process Works
We've refined our process through years of working exclusively with trucking companies
- 1Setup & Integration
Connect all your marketing channels and data sources
- 2Custom Dashboards
Build dashboards tailored to your KPIs and goals
- 3Regular Reporting
Receive weekly and monthly performance reports
- 4Strategic Recommendations
Get actionable insights to improve performance
Why Performance Analytics Matters for Your Trucking Business
Transform your trucking operations with marketing strategies built specifically for the transport industry.
We understand the unique challenges facing trucking companies today - from driver recruitment to regulatory compliance, tight margins to fierce competition. Our specialized approach delivers results that matter to your bottom line.
Track ROI on every marketing dollar spent
Identify your most profitable lead sources
Benchmark against industry competitors
Make data-driven growth decisions
Everything Included in Our Performance Analytics Service
Specialised performance analytics features designed specifically for trucking companies
Performance Analytics Features for Trucking Companies
Success Story
"The new website has improved customer engagement, and were thrilled with the ongoing impact of our partnership."
Graeme Goz Dawson
Founder / Director, Dawsons Haulage
70%
Reduced Turnover
300%
More Applications
45%
Faster Hiring
8wk
Implementation Time
Common Questions About Performance Analytics
What metrics should trucking companies track?
Key metrics include cost per lead, lead-to-customer conversion rate, customer acquisition cost, lifetime value, and ROI by marketing channel. We also track trucking-specific metrics like leads by lane and freight type.
How often will we receive performance reports?
You'll receive automated weekly performance summaries and comprehensive monthly reports. Plus, you have 24/7 access to real-time dashboards showing your marketing performance and lead generation metrics.
Can you track phone calls from our marketing?
Absolutely. We implement call tracking to monitor which marketing channels generate phone inquiries. This is crucial for trucking companies since many shippers prefer to call rather than fill out forms.
Get Your Free Marketing Strategy Session
Let's discuss how we can drive more qualified leads and accelerate growth for your trucking business. No commitment, just expert insights.